Understanding the Update to 'checkout_started'
Shopify has introduced an important update to the functionality of the checkout_started event for stores using checkout extensibility. This update ensures a smoother checkout experience for customers and provides more accurate data for merchants.
What's New?
Previously, the checkout_started event only triggered the first time a customer entered the checkout process. With this update, the event now triggers every time a customer visits the checkout page. This enhancement applies automatically to stores that have upgraded to checkout extensibility.
Benefits of the Enhanced 'checkout_started' Event
- Improved Data Accuracy: Merchants can now track every checkout visit, providing more precise analytics on customer behavior.
- Enhanced Customer Insights: Gain a clearer view of how customers interact with your checkout, even if they leave and return later.
- Better Checkout Customization: Tailor the checkout experience based on real-time data from recurring checkout visits.
How to Ensure This Works for Your Store
If you’ve already upgraded to checkout extensibility, this update has been applied automatically. No further action is required to take advantage of this improved functionality.
If you haven’t made the switch to checkout extensibility, consider upgrading to unlock this and many other powerful features. For more information, visit Shopify’s Help Center or contact support.