Introduction to Shopify Email Campaigns
Creating email campaigns directly from your Shopify product pages has never been easier. Shopify's latest app extensions allow merchants to design product-specific emails effortlessly, enhancing their email marketing strategy.
New App Extensions for Product Pages
The new app extensions provide functionality on both the product index page and product detail page. These tools simplify the process of crafting targeted emails with ease.
Using the Product Index Page
From the main product index page:
- Click “Create email campaign” under the “More actions” button located in the top-right corner.
- A modal will open, allowing you to select an email template. Choose a product-specific template, and your email will automatically include the default products.
- For multiple products: Select several products, then click the “...” icon on the top-right corner of the product index table. Choose “Create email campaign” under Apps, and the selected products will be passed directly into the draft email campaign.
Using the Product Detail Page
On a single product detail page:
- Locate the “Create email campaign” option under the “More actions” button.
- When clicked, a modal will appear, letting you select a template. The product you are working on will be automatically included in the draft email.
Conclusion
These app extensions make it simple to integrate products into Shopify Email campaigns. By leveraging these streamlined tools, you can save time while creating highly-targeted marketing emails for your customers.