Enhanced Privacy Compliance for Customer Data Collection
Starting October 31, 2023, we are introducing important updates to how online stores manage customer data collection. These changes are designed to improve privacy compliance and meet regulatory requirements across the EEA and UK.
Key Changes to Data Collection
- Customer data for marketing and analytics will only be collected before or after obtaining user consent.
- Merchants previously collecting partial data before consent must now switch to collecting all data post-consent.
Cookie Banner Preferences
To help customers manage their privacy preferences more easily, our updated cookie banners allow users to set their data collection preferences directly. This ensures transparency and empowers customers to make informed decisions.
Why This Matters
- These updates align with strict privacy regulations such as GDPR in the EEA and UK.
- Greater transparency builds trust between merchants and their customers.
- Compliance reduces the risk of penalties for privacy violations.
Learn More
For detailed information on these changes and step-by-step instructions for adapting to the new guidelines, visit our help center.