Introducing Customer Eligibility for Automatic Discounts
Shopify has redefined how you use automatic discounts by adding a dedicated eligibility section. This new feature allows you to tailor your promotions like never before, enabling smarter and more targeted marketing strategies.
Who Can Benefit From Automatic Discounts?
With this update, you can now specify which groups of customers are eligible for your automatic discounts. Here are the available options:
- All customers: Apply discounts universally to everyone shopping your store.
- Selected customer segments: Target specific groups such as VIPs, loyalty members, or first-time customers.
- Individual customers: Personalize offers for specific customers to build long-term relationships.
Enhanced Functionality for POS Pro Locations
Additionally, the feature provides enhanced flexibility for physical stores. You can now:
- Include or exclude POS Pro locations: Apply discounts to in-store purchases for selected customers or omit certain store locations from universal discounts.
- Run customized promotions for bricks-and-mortar stores: Cater to unique local needs and create tailored shopping experiences for your walk-in customers.
Learn More About This Feature
By leveraging customer-specific automatic discounts, you can better align your promotional strategies with your sales goals. For a deeper dive into how this works and step-by-step instructions, explore Shopify’s support documentation on automatic discounts.