How to Customize Product Detail Pages in Shop with Blocks

How to Customize Product Detail Pages in Shop with Blocks

Shopify Updates: 

Enhance Your Product Pages with Custom Blocks

We’re excited to announce new customization options in the Shop Editor, allowing you to add rich, branded sections below your product details. This feature lets you create unique, engaging product pages that reflect your brand's identity—just like you would on your online store.

5 Block Types to Transform Your Product Pages

You can incorporate up to two of the following block types per product detail page (PDP):

  • Image: Showcase lifestyle shots, size guides, or brand visuals.
  • Video: Let customers see your product in action.
  • Slideshow: Highlight a carousel of images and videos with optional text overlays.
  • Product Group: Cross-sell up to four related products to boost sales.
  • Shoppable Video: Create videos with tagged products to enable direct purchases.

Set Up Product Templates for Targeted Customization

With product templates, you can customize PDPs based on product type. For example, running shoes can feature a sizing chart, while hats can showcase a style guide.

Where Customers Will See Your Customizations

Your customizations will be visible on both the Shop mobile app and shop.app on the web, ensuring a consistent and compelling shopping experience across all platforms.

How to Get Started

It’s simple to start customizing your product pages:

  • Open the Shop channel in your Shopify admin.
  • Navigate to the Shop Editor.
  • Select blocks and arrange them to fit your branding and product needs.

For more details, visit the Shopify Help Center.

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