Enhanced Metrics for Better Business Insights
Shopify has introduced powerful updates to the Customer Cohort Analysis report, enhancing the way you understand customer spending and sales performance. These improvements are designed to provide deeper insights into customer behavior and overall business value.
Amount Spent Per Customer
The new amount spent per customer metric calculates the average amount customers have spent throughout their history with your store. This includes taxes, discounts, shipping costs, and refunds, offering a comprehensive view of individual customer value.
- Understand overall customer value to your business.
- Identify high-value customers for better marketing focus.
Toggle Sales Metrics for Cohorts
You can now toggle sales metrics to view cumulative values for net sales, gross sales, and total sales across different cohorts. This helps you analyze revenue trends and make informed decisions.
- View trends in net, gross, and total sales across cohorts.
- Compare cumulative values to evaluate cohort performance.
Access the Updated Report
The updated Customer Cohort Analysis report is available in the Analytics section of the Shopify admin. Use these new metrics to refine your marketing strategy and make data-driven decisions.
Learn More
Discover more about these updates in the Shopify Help Center.