Introducing Shopify Audiences v2.4
Shopify Audiences v2.4 is here, bringing improved audience types, enhanced algorithms, and new features designed to maximize your ad campaign performance. One notable update is the introduction of the Existing Customers Plus audience, which helps merchants exclude lifetime existing customers from prospecting campaigns, enabling more efficient ad spending.
Why Use the Existing Customers Plus Audience?
With millions of commerce insights available on Shopify, the Existing Customers Plus audience lets merchants exclude, on average, 40% more customers from targeting compared to standard ad platform lists. This means your prospecting campaigns can focus on acquiring new, high-value customers and optimizing ad expenditure for better results.
Enhanced Retargeting Boost Audiences
In addition to the new audience type, Shopify Audiences v2.4 also improves Retargeting Boost audiences. In the previous version, v2.3, merchants saw up to 2 times more orders per marketing dollar spent on retargeting. With v2.4, Retargeting Boost audiences now perform up to 50% better, delivering even more value for your advertising efforts.
New Features in Shopify Audiences v2.4
- Exclude 40% more customers on average with the Existing Customers Plus audience compared to standard ad platform lists.
- Achieve up to 50% better performance with Retargeting Boost audiences compared to version 2.3.
- Add Meta Retargeting Boost and Prospecting audiences to ad sets directly within the Shopify Audiences app.
- View ad set usage of Meta audiences directly within the Shopify Audiences app for easier campaign management.
- Improved guidance on audience export issues and troubleshooting ensures a seamless experience.
Why Choose Shopify Audiences?
Shopify Audiences is a game-changer for digital advertisers, whether you're new to the field or a seasoned professional. By leveraging Shopify's unparalleled commerce insights, merchants can cut customer acquisition costs, find more customers on leading ad platforms, and make data-driven decisions in a privacy-centric digital landscape. Shopify Audiences provides a competitive advantage in a changing ecosystem influenced by new privacy regulations and operating system updates.
Learn more about these updates and how to use Shopify Audiences to optimize your ad campaigns in the Shopify Help Center.