A customer finds three products they like, gets interrupted and leaves. A wishlist gives them a place to save those choices and return when they are ready. The useful part is not the heart icon itself—it is the complete path from saving a product to finding it again.
This guide explains how to plan and check that experience on Shopify, using Froonze as one app option.
Affiliate disclosure: RNR may earn a commission if you install or subscribe through a Froonze link in this article.
1. Decide what your wishlist needs to do
Write down the customer problem first. A fashion shopper may want to compare looks. A gift buyer may want to share a shortlist. Someone choosing a larger purchase may return several times before ordering.
Choose a simple starting scope: saving products, viewing saved items, removing items and returning to the product page or cart. Decide whether shoppers should be able to save without signing in and what should happen when they later use a customer account.
Keep a wishlist separate from loyalty in your planning. Saving a favorite does not require a points program, and a rewards program does not automatically solve product discovery.
2. Check your existing setup before adding an app
Review the theme and apps already installed. If you have a wishlist feature that works, improving its visibility or styling may be a better first move than replacing it.
- Identify any existing save buttons or wishlist launchers.
- Check which customer account experience your store uses.
- List product templates, collection layouts and quick-view features that need support.
- If you are moving apps, confirm whether existing saved items can be exported and imported.
Keep a copy of the theme you plan to change. App configuration and shared customer data may have effects beyond a theme preview, so check the app's installation instructions before making changes.
3. Assess Froonze against those requirements
Froonze's wishlist includes guest saving and shared lists, with options for stock and price alerts. Check the current plan, order limits and integration requirements against your needs rather than choosing on the feature count alone.
Explore Froonze through RNR to review the app before subscribing. App fees are separate from any RNR setup work.
For the current installation details, refer to Froonze's wishlist guide. Its documented starting point is the Wishlist plugin and the Wishlist app embed in the Shopify theme editor. Theme-specific layouts can require additional placement or styling work.
4. Make saving and returning easy
Plan two things together: the controls that save products and the entry point that opens the saved list.
- Product pages: place the save action where shoppers can find it without confusing it with Add to cart.
- Collection pages: check that the wishlist control does not overlap quick add, sale badges or product links.
- Wishlist access: use a consistent entry point that remains discoverable on mobile.
- Saved items: make the next action clear, including how to remove an item or revisit its details.
Use plain labels such as “Save to wishlist” and “Saved.” Do not rely on color alone to communicate whether an item is saved. Check visible focus states and accessible labels as part of the implementation.
5. Test the journey with real store scenarios
Use a small set of representative products before checking the wider catalog. A standard product, a product with variants and an unavailable product can reveal different problems.
- Save an item, navigate away and return to the wishlist.
- Remove an item and check that the saved state updates.
- Check guest and signed-in behavior using the app's documented persistence rules.
- Check how selected variants are displayed and passed through to the next step.
- Test collection filters, quick view and quick add if your store uses them.
- Review narrow mobile screens and keyboard navigation.
- Check what shoppers see when an item becomes unavailable.
If your app supports adding directly from a wishlist, test the resulting cart contents too. Confirm the correct product, variant and quantity. A successful save alone does not prove the purchase journey works.
6. Add product alerts only when they serve the shopper
Product alerts can be useful when saved items return to stock or their price changes. Before enabling them, decide which messages you need, how the subscription choice is presented and who on your team owns the content.
Check the sender details, branding, product links and notification preferences. Send controlled tests and review any overlap with existing email or push campaigns. Avoid switching on every available message at once.
7. Measure use after launch
Agree on a small set of questions: are shoppers saving products, returning to their lists and continuing to the cart? Which products are frequently saved, and are there support questions about how the feature works?
Compare these signals over a useful period for your buying cycle. Do not count every wishlist addition as a future sale or assume the feature caused every later order. Use the app's reporting alongside your store analytics to identify what deserves further testing.
Common questions
Do I need a developer to add a wishlist?
A compatible app may cover a straightforward setup. Custom layouts, unusual product templates, migration needs or conflicts with other apps can require additional work.
Should I launch loyalty at the same time?
Only if you have a clear reason and the capacity to manage both. You can make the wishlist easy to use first, then assess rewards against your repeat-purchase cycle and margins.
Will a wishlist increase sales?
It can support a returning shopper's journey, but there is no guaranteed lift. Product appeal, pricing, traffic quality and the rest of the store experience still matter.
Want help making the wishlist fit your store?
RNR can review your theme, define the placements and scope the configuration and launch checks.