Understanding your customer behavior just got easier with the enhanced cohort analysis tools on Shopify. Discover powerful new ways to examine and segment your customer data for actionable insights.
Filter by First Order Attributes
With the updated cohort analysis report, you can now filter data by critical first order attributes, such as:
- Sales Channel: Analyze performance across different platforms like your online store, POS, or third-party marketplaces.
- Marketing Channel: Understand which marketing efforts drive the highest-value customers by sources such as paid ads, social media, or email campaigns.
Drill Down by Specific Customer Criteria
Narrow your analysis even further with filters that focus on specific customer details. For example, you can:
- Segment by geographic location to identify regional trends.
- Filter based on purchase history, such as total spend or number of orders.
Learn More
Visit our Customer Cohort Analysis Report Help Center to get started with these new features and unleash the full potential of your analytics.