The new analytics experience in Shopify brings exciting updates that help you better understand and grow your business. With the introduction of Live View, benchmarks, and customer cohort analysis reports, you now have more tools to track metrics, monitor trends, and refine your strategies.
What Is Live View?
Live View offers a dynamic dashboard that auto-refreshes key business metrics in real time. Track flash sales, product drops, or major events like Black Friday Cyber Monday (BFCM) effortlessly and stay informed on:
- Orders generated during promotional campaigns
- Revenue trends during peak sales periods
- Shopping sessions and visitor behaviors
- Geographical distribution of customers
Understanding Benchmarks
Benchmarks allow you to compare your store’s performance against similar businesses based on key metrics. This feature helps you identify growth opportunities and areas for improvement, such as:
- Revenue performance relative to competitors
- Customer engagement rates
- Sales conversion efficiency
- General store traffic trends
Note: Your store must meet eligibility criteria to access benchmarks insights.
Customer Cohort Analysis Reports
The customer cohort analysis feature dives deep into customer behavior, giving insight into:
- Retention rates based on first purchase dates
- Predicted spend tiers for different groups
- Engagement trends within each customer cohort
- Opportunities to strengthen loyalty and repeat purchasing
Why These Analytics Matter
Using these tools, you can make informed decisions that drive growth and foster customer loyalty. Whether you're fine-tuning marketing strategies or planning inventory for upcoming events, Live View, benchmarks, and cohort analysis provide actionable insights.