Understand Your Customer's Journey
Are you looking to gain a deeper understanding of your customer’s journey and how your marketing campaigns contribute to sales? Shopify's new attribution models can help you achieve just that.
Introducing Linear Attribution
The linear attribution model allows you to evenly distribute credit across all marketing interactions that contributed to a sale. This helps provide a balanced view of the role each touchpoint plays in the customer journey.
Exploring Any-Click Attribution
The any-click attribution model gives 100% credit to every marketing channel that played a role in the conversion. This approach ensures each contributing channel is acknowledged for its impact on driving sales.
How to Access These Attribution Models
You can explore these new attribution models directly within your marketing reports in Shopify. They are designed to help you identify which marketing strategies are working best for your business.
Learn More
Interested in expanding your knowledge on attribution models? Visit our help center for a detailed explanation and best practices.