Enhanced Insights with Predictive Spend Metrics
Shopify now offers new predictive metrics in your Customer Cohort Analysis report, enabling you to see the anticipated average spend per customer for each cohort. This powerful feature provides greater visibility into both historical and projected customer spending behavior, helping you make data-driven decisions for your business.
Why Predictive Spend Metrics Matter
Understanding customer behavior over time is crucial for improving retention and maximizing lifetime value. With these new metrics:
- You can identify high-value customer segments more effectively.
- Plan strategic campaigns based on spending trends.
- Forecast revenue more accurately by analyzing long-term patterns.
Feature Availability
This feature is available exclusively for merchants on Advanced Shopify plans and higher. To leverage predictive spend metrics, a minimum of 24 months of historical sales data is required to ensure accurate projections.
Start using predictive spend metrics today to discover actionable insights into your customer cohorts. Learn more and see how this feature can transform the way you approach customer retention.