Improve Customer Engagement with Localized Segments
Understanding your customers' behaviors and preferences is key to creating personalized shopping experiences. With two new retail-focused segmentation tools, Shopify makes it easier to connect with local customers who shop near your store or prefer specific purchasing channels.
Segment Customers by Proximity
The Customer_within_distance feature allows you to create segments based on a customer's proximity to one of your retail locations. By identifying nearby customers, you can promote location-specific offers, special events, and in-store shopping perks.
Analyze and Target by Sales Channel and Location
The Orders_placed by app and location feature lets you segment customers based on their preferred sales channels or orders placed at particular retail locations. Use this data for personalized marketing and to better understand shopping habits like frequent in-store purchases versus online activity.
Easy Access to Segment Templates
Shopify offers built-in segment templates to help you get started quickly:
- Customers near retail locations: Target customers who live or work near your physical store.
- Customers who frequently purchased in-store in the last year: Reach loyal in-store shoppers with tailored promotions.
To use these templates, navigate to the Customers section of your Shopify admin, click on Segments, and select a template to customize your audience.
Take Action to Engage Local Customers Today
By leveraging these tools, you can maximize customer engagement, boost sales, and cater to your audience's unique preferences. Start creating localized customer segments in your Shopify dashboard today, and connect with your community in meaningful ways.
For detailed instructions, visit the Shopify Help Center.