Enhance the customer experience by automatically directing your visitors to the appropriate translated storefront using the Language Redirection feature in Shopify Markets. This seamless functionality detects a visitor’s browser language and switches the storefront to match, improving accessibility and localization.
What Is Language Redirection?
Language Redirection allows your store to automatically redirect visitors to a translated version of your website based on their browser’s primary language. This ensures that customers can shop in their preferred language if it’s supported by your store.
How It Works
- Shopify detects a visitor’s browser language setting.
- If a corresponding language version of your storefront is available, the visitor is redirected to the localized version.
Steps to Enable Language Redirection
- Add the desired languages to your Shopify store.
- Assign these languages to the relevant markets within Shopify Markets.
- Translate your content into the added languages.
- Publish the languages in your Shopify admin.
- Enable the Language Redirection setting in Shopify Markets.
For example, if your domain is johns-apparel.ca and your Canada market’s default language is English, a visitor from Canada with their browser's primary language set to French will be redirected to johns-apparel.ca/fr, where they can browse your site in French.
Benefits of Language Redirection
- Improved customer experience tailored to linguistic preferences.
- Increased accessibility for international customers.
- Enhanced engagement by serving content in the visitor's native language.
For more information about setting up Language Redirection, visit the Shopify Help Center.