Introducing Shopify Audiences v2.2
Shopify is excited to announce the release of Audiences v2.2, a powerful update designed to help Shopify Plus merchants retarget potential buyers more effectively while maximizing their ad performance. With enhanced algorithms, improved accuracy, and valuable new features, Shopify Audiences v2.2 is built to provide merchants with better results in a shifting digital advertising landscape.
Key Benefits of Shopify Audiences
Shopify Audiences empowers merchants to:
- Find more customers on leading ad platforms like Meta and Google.
- Reduce customer acquisition costs by up to 50%.
- Leverage millions of commerce insights unique to Shopify.
- Optimize ad spend with tailored audience lists.
Whether you're new to digital advertising or an experienced marketer, Shopify Audiences offers a competitive edge amid privacy and operating system changes.
What's New in Audiences v2.2
Improved Retargeting Boost Placements
Shopify Audiences v2.2 significantly enhances the accuracy of Retargeting Boost lists, enabling merchants to double the size of their retargeting audiences. This leads to improved ad performance and a higher return on ad spend.
New Benchmarks for Meta
The Benchmarks feature now includes historical data insights for Meta, allowing merchants to distinguish seasonal trends from campaign performance. Compare your ad metrics against similar stores or choose custom industry groupings for actionable insights available exclusively on Shopify.
Upgraded Meta Platform Connection
Reliability improvements mean merchants no longer need to reconnect their Meta accounts due to password changes or other account actions, ensuring a seamless and uninterrupted experience.
Enhanced Match Rates
Shopify has improved match rates to better align ad audiences with potential buyers, helping merchants reach the right customers effectively.
Self-Service Troubleshooting
New self-service troubleshooting tools allow merchants to resolve audience errors quickly using the recreate flow, reducing dependency on technical support.
Start Maximizing Your Ad Performance
Shopify Audiences v2.2 unlocks new opportunities for digital advertisers. Whether you're looking to improve your campaigns or attract more customers, these updates are designed to help you succeed.