What Are Rollouts?
Rollouts bring powerful tools for experimentation and scheduling directly into your Shopify admin. This feature allows you to make data-driven decisions and streamline your storefront updates with ease.
Key Benefits of Using Rollouts
1. Schedule Theme Changes
Save theme changes and schedule them to go live at a specific date and time. This ensures your storefront updates happen seamlessly, whether you’re launching a new collection or a seasonal campaign.
2. Set End Dates for Limited-Time Events
For events like flash sales or holiday promotions, you can set an end date. Once the promotion ends, your store will automatically revert to its previous state.
3. Run A/B Tests for Smarter Decisions
Conduct A/B tests to compare changes against your current theme. Analyze real traffic and conversion data to determine which version performs best and select the winner with confidence.
4. Target Specific Markets
Rollouts allow you to target specific markets for regional promotions or localized storefront changes. For example, you can customize a homepage for European buyers or create a seasonal campaign for North America. Market-specific targeting is available for merchants on Advanced and Plus plans.
5. Available Across Plans
Rollouts is accessible to merchants on Basic plans and higher, making it a versatile tool for stores of all sizes.
How to Get Started
To begin using Rollouts, navigate to Markets > Rollouts in your Shopify admin. For further guidance, visit our comprehensive help documentation.