Target Customers with Greater Precision
Shopify now allows you to group customers based on the product categories they've viewed or purchased. This feature empowers you to create highly personalized marketing campaigns that resonate with your audience.
Why Use Customer Segments?
By grouping customers based on their browsing and purchase history, you can:
- Send tailored promotions that align with their interests.
- Recommend products they'll likely find appealing.
- Build stronger customer relationships through personalized interactions.
How the Segments Work
With over 16,000 product categories from Shopify's standardized product taxonomy, you can create segments like:
- Beauty Enthusiasts: Customers who bought or browsed Beauty products in the past three months.
- Active Shoppers: Customers who browsed Sports & Outdoors products recently.
The segmentation logic automatically includes customers in parent categories. For instance, a customer who purchased "Facial Cleansers" will also appear in both "Beauty" and "Health & Beauty" segments.
Integration with Your Marketing Tools
These new customer segments work seamlessly with Shopify Email, targeted discounts, and other marketing tools that support segmentation. Incorporate them into your existing workflow to amplify your marketing efforts.
Get Started Today
Start creating more effective campaigns by exploring the new taxonomy filters in your customer segmentation tools. For detailed guidance, visit our Help Center.