Introduction to the New Subtotal Price Field
We are excited to announce an important update to Server Pixel events aimed at improving transaction data tracking. The subtotal_price field has been newly added, enhancing the granularity of checkout data.
What Is the Subtotal Price Field?
The subtotal_price field represents the total cost of all line items in an order, calculated after applying product-level and order-level discounts. This valuable addition helps you better analyze and optimize your store's performance.
Events Featuring the Subtotal Price Field
As of now, the subtotal_price field is available in the following Server Pixel events:
- checkout_started: Triggered when a customer starts the checkout process.
- payment_info_submitted: Captures data when payment information is submitted by the customer.
- checkout_completed: Logs the event when a customer successfully completes their order.
How Does This Help Merchants?
Integrating the subtotal_price field into your analytics enables deeper insights into customer purchasing behavior. By understanding the impact of discounts on checkout totals, merchants can:
- Refine their pricing strategies to boost conversions.
- Identify trends in discount application effectiveness.
- Enhance the accuracy of revenue forecasting and tracking.
Start Leveraging the Subtotal Price Field Today
This update puts more actionable data at your fingertips, empowering you to optimize results. Make sure your Server Pixel setup is updated to take full advantage of this enhancement.