Expand Your Reach with Region-Specific Subfolders
Shopify merchants can now leverage region-specific subfolders in combination with country-code top-level domains (ccTLDs) through Shopify Markets. This enhancement allows you to optimize your international presence and improve localized marketing strategies.
What Are Subfolders?
Subfolders are extensions of your domain that organize content by region or language. For example, a French subfolder for a ccTLD might look like example.fr/fr. They are essential for creating a clear and localized user experience.
Key Benefits of Using Subfolders with ccTLDs
- Improve search engine optimization (SEO) by serving localized content under specific subfolders.
- Enhance customer trust with geographically specific domains and structures.
- Manage your regions from one Shopify Markets dashboard for streamlined operations.
Previously Only Available for gTLDs
Before this update, subfolders were an option solely for merchants using generic top-level domains (gTLDs), such as .com. Now, the feature is available for ccTLD users as well, providing greater flexibility and tools for expanding globally.
Learn More
For detailed instructions on setting up subfolders with ccTLDs, visit the Shopify Help Center.