Analyze Your Data Seamlessly with Freeform and Cohorts
Shopify analytics just got more flexible! You can now easily switch between Freeform and Cohorts analysis methods without leaving your report. This update makes it simple to explore your data from multiple angles all in one place.
What is Freeform Analysis?
Freeform analysis allows you to:
- Analyze trends over time to understand seasonal patterns or growth trajectories.
- Compare segments to uncover unique insights about customer behavior.
What is Cohort Analysis?
Cohort analysis helps you answer important questions such as:
- Are customers returning after their first purchase?
- What patterns exist in customer retention over specific time frames?
Innovative Features for Streamlined Analytics
In the past, cohort analysis required navigating to a dedicated report, which could be time-consuming. Now, with the new switch functionality, you can:
- Start by analyzing sales trends using Freeform.
- Seamlessly switch to Cohorts to track retention rates.
- Gain deeper insights without leaving your current report view.
Learn More
Discover all the details about this update in the Shopify Help Center.