Effective Wednesday, November 5th, 2025, the following requirement for the online store has been revised:
Your app must not use theme app extensions or blocks to promote your app, promote related apps, or request reviews.
App Name Branding in theme extensions is now permitted only under specific conditions: when customers directly interact with branded elements as a key aspect of their buying experience, or when removing these elements would cause confusion or harm to customers. In all other cases, the standard attribution pattern must be used.
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Your app may use App Name Branding in theme extensions only if one or both of the following criteria are met:
- Customers directly interact with the custom branding elements as a key aspect of their buying experience, such as part of a payment method or loyalty program.
- Removing the custom branding elements would cause confusion or harm to customers.
App Name Branding includes: - Company or app logos, icons, branded watermarks, visual identifiers, or other branded imagery. - Company or app name displayed as text in any form, including plain text, branded fonts, or stylized lettering. - Custom design elements containing the name or logo of the company or app.
Standard app attribution: If your app does not meet the criteria above for App Name Branding, you must use the standard app attribution pattern. This pattern is limited to a 24x24 pixel width and height for any image or text.
Regardless of branding, all apps must not: - Request app reviews or ratings - Promote other apps or services
You can find this revised requirement in the online store section of the checklist of requirements page.