Updated Guidelines for App Name Branding in Theme Extensions
Effective Wednesday, November 5th, 2025, Shopify has revised its requirements for apps using theme app extensions. These changes are designed to enhance customer experience and ensure consistency across the Shopify ecosystem.
Key Updates
- Your app must not use theme app extensions or blocks to promote your app, related apps, or request reviews.
- App Name Branding in theme extensions is permitted under specific conditions to avoid customer confusion or harm.
When App Name Branding Is Allowed
App Name Branding may be utilized in theme extensions if one or both of the following criteria are met:
- Customers directly interact with branded elements as a key aspect of their buying experience, such as during payment or using a loyalty program.
- Removing custom branding elements would result in confusion or harm to customers.
What Counts as App Name Branding?
- Company or app logos, icons, branded watermarks, or visual identifiers.
- Company or app name displayed in text form, whether plain or stylized.
- Custom design elements incorporating the company or app name or logo.
Standard App Attribution
If your app does not meet the criteria for App Name Branding, you must follow Shopify’s standard app attribution guidelines. This includes:
- Limiting image or text attribution to a maximum size of 24x24 pixels.
Prohibited Actions for All Apps
Regardless of branding guidelines, all apps are strictly prohibited from:
- Requesting app reviews or ratings.
- Promoting other apps or services.
For detailed information, consult the revised checklist of requirements in Shopify’s online store section.