With Benchmarks, you can now compare your store’s data against similar stores for specific metrics within Reports. The benchmark comparisons are shown only in data charts; they are not available in the data tables. Follow these steps to access Benchmarks in a report:
1. Open a report with a benchmark.
2. Click the Compare menu.
3. Select Benchmarks.
Benchmark data is available for the following reports in Shopify: online store conversion over time, average order value over time, customer cohort analysis, and fulfillment, shipping and delivery times reports.
Learn more about Benchmarks on the Shopify Help Center.