We've released metafields in Analytics so you can use your custom data in reports. You can now group and filter by metafields on products, variants, customers, and orders, for example by material, loyalty tier, or ingredients, directly in Reports and Explore. No need to export to spreadsheets: your custom dimensions live in Analytics. Choose which metafields to use by turning on Enable in Analytics in Settings → Metafields and metaobjects for each definition (Products, Variants, Customers, or Orders). We built this so you can segment and analyze the data that matters to your business without leaving Shopify.
For step-by-step guidance and supported types, see the Shopify Help Center.
