Deadline Archery Case Study: Custom Sight Tape Ordering Experience
Custom application case study · Deadline Archery
Custom Sight Tape Ordering Experience
Connecting a customer’s sight-tape file with a purpose-built product ordering flow.
The business need
A made-to-order sight tape requires more information than a standard product variant. Customers need to choose the relevant sight, provide a production PDF and review the configuration before ordering.
What RNR built
RNR developed an interactive custom storefront and configurator for Deadline Archery, alongside Shopify theme implementation work.
- Sight-type selection with product-specific size information.
- A production-PDF upload step.
- A tape preview and review stage.
- A configuration flow designed to carry source-file and sizing context into the order.
- Editable Shopify storefront sections developed alongside the application.
The purpose it serves
Make a specialized product easier to configure and give production a clearer set of customer-supplied inputs.
Project scope
The project combines an interactive product-configuration interface with Shopify storefront development. Production-file handling and manufacturing remain distinct operational stages.
Need a tool built around your workflow?
Tell RNR about the task your team repeats, the systems involved and the experience you want to improve. We can review whether a custom Shopify integration, an internal tool or a prototype fits the project.
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